21. STORYTELLING AND TRANSITIONAL MARKETING (DAY 2)
56. BRAND ELEMENT 11 – BRAND EXPANSION
Marketing
Marketing
1. UNIQUE SELLING PROPOSITION
2. DESIGNERS MAKE THESE MISTAKES
3. 3 THINGS YOU DON’T KNOW ABOUT YOUR PRODUCT
4. WHY YOU SHOULD CONSIDER BECOMING A FREELANCER
5. WHY DESIGNERS ARE NOT ARTISTS
6. CUSTOMER’S BURNOUT? (Guidelines for taking care of customers)
7. WHAT ARE YOU SELLING?
8. WHAT YOUR CUSTOMERS REALLY WANT
9. MONETIZE YOUR BRAND WHILE SPENDING LESS
10. MARKETING IN 5 DEFINITIONS
11. MARKETING IS NOT ADVERTISING
12. FIVE HACKS TO LEVEL UP YOUR MARKETING
13. STORYTELLING IN MARKETING
14. YOU ARE DOING IT THE WRONG WAY (Marketing)
15. YOUR BRAND IS MISSING THIS SUPERPOWER
16. SHAMELESS MARKETING
17. I DON’T NEED TO NETWORK
18. MARKETING IS NOT MAGIC
19. ATTRACTIVE MARKETING (What it is and why is it important?)
20. LEAD GENERATION RECAP (DAY 1)
22. THE 10 PRINCIPLES THAT HAVE CHANGED CRÄCKY BRÖWN
23. VALUE BASED INFLUENCER MARKETING (DAY 3)
24. CREATING GODPOWER OFFER (DAY 4)
25. 5 DAYS OF VALUE MARKETING (DAY 5)
26. A CRUCIAL COMPONENT OF MARKETING IS COMMUNICATION
27. PRODUCT CREATION
28. ARE YOU STRUGGLING WITH ENGAGEMENTS?
29. HOW I MADE 15 MILLION IN 5 DAYS
30. HOW I MADE OVER 10 MILLION NAIRA BY READING BOOKS IN 2023 (SUB: Pick my brain on how I read books)
31. BUSINESS SYNERGY 101 (A practical guide on seamlessly integrating service-based elements into your established product-based business)
32. HOW TO CONSISTENTLY SELL TO HIGH VALUE CLIENTS
33. A SIMPLE STRATEGY TECHNIQUE ON HOW TO CALCULATE REVENUE AND PROFIT
34. BRANDLOVE 101 (Selling faster through relationships):
35. READ THIS BEFORE YOU RUN THAT LEAD GENERATION (My top marketing book recommendations):
36. MY LEAD GENERATION BLUEPRINT
37. NO BUSINESS IS INHERENTLY SMALL
38. HOW DO YOU SUCCESSFULLY ENTER A NICHE AS A BRAND OWNER?
39. FEAR OF STARTING A BUSINESS IN A “SATURATED” MARKET.
40. DON’T BE AFRAID TO CHARGE
41. THE POWER OF BEING YOURSELF
42. YOU CAN’T SELL WHAT YOU DON’T BELIEVE IN
43. MY ONE MARKETING MASTERSTROKE
44. MY BUYER PERSONA
45. THE 30 MINUTE BRAND AUDIT FRAMEWORK
46. BRAND ELEMENT 1 – QUALITY
47. BRAND ELEMENT 2 – BRAND AFFINITY
48. BRAND ELEMENT 3 – BRAND LOYALTY
49. BRAND ELEMENT 4 – BRAND REPUTATION
50. BRAND ELEMENT 5 – COMMUNITY BRANDING
51. BRAND ELEMENT 6 – CUSTOMER CENTRICITY
52. BRAND ELEMENT 7 – UNIQUE VALUE PROPOSITION
53. BRAND ELEMENT 8 – TEAM BUILDING
54. BRAND ELEMENT 9 – BRAND VOICE
55. BRAND ELEMENT 10 – THE PORTER’S FORCES
56. BRAND ELEMENT 11 – BRAND EXPANSION
57. BRAND ELEMENT 12 – BRAND VALUES
58. BRAND ELEMENT 13 – BRAND PARTNERSHIPS
59. BRAND ELEMENT 14 – VERBAL IDENTITY
60. BRAND ELEMENT 15 – BRAND STORY
61. BRAND ELEMENT 16 – HUMAN RESOURCE MANAGEMENT
62. BRAND ELEMENT 17 – BRAND POSITIONING
63. BRAND ELEMENT 18 – BRAND PROCESSES (SOPs)
64. BRAND ELEMENT 19 – BRAND EXPERIENCE [s]
65. BRAND ELEMENT 20 – BRAND LEGACY
66. BRAND ELEMENT 21 – BRAND PERSONALITY [s]
67. BRAND ELEMENT 22 – BRAND EXCELLENCE [s]
68. BRAND ELEMENT 23 – CRISIS MANAGEMENT [s]
69. BRAND ELEMENT 24 BRAND INNOVATION [s]
70. BRAND ELEMENT 25 – VISUAL BRAND IDENTITY
71. BRAND ELEMENT 26 – BRAND AUDIT [s]
72. BRAND ELEMENT 27 – BRAND COLOUR
73. BRAND ELEMENT 28 – BRAND VISION
74. BRAND ELEMENT 29 – BRAND MISSION
75. BRAND ELEMENT 30 – BRAND SLOGAN/TIMELINE
76. SOFTWARES TO USE FOR EMAIL MARKETING [s]
77. PERSONAL BRAND // BUSINESS BRAND
78. 10 MARKETING TERMS THAT BUILD AUTHORITY AND TRUST
79. 5 REASONS YOUR AUDIENCE ISN’T RESPONSING AND HOW TO FIX IT (This lesson explains why audiences often stay silent and provides actionable methods with examples to increase comments, shares, and sign-ups. Adopt one method at a time and monitor your results closely)
80. 5 THINGS TO DO BEFORE LAUNCHING A NEW PRODUCT OR SERVICE [s]
81. SPEND ZERO (MO) ON LEAD GENERATION WITH MY SRATEGY
82. CHARGE 10x YOUR CURRENT PRICE WITH THIS
83. COPY MY SALES OFFER WORKSHEET
84. THE PERSONAL BRAND FOUNDATION WORK BOOK
85. 5 ANALYSES TO CONDUCT BEFORE STARTING A BRAND [s]
86. HOW TO CONDUCT A MARKET ANALYSIS (A simple guide for anyone starting a brand)
87. HOW TO CONDUCT AN AUDIENCE ANALYSIS (Understand the people you want to serve)
88. HOW TO CONDUCT A COMPETITOR ANALYSIS (Understand who is already serving your market)
89. HOW TO CONDUCT A VALUE PROPOSITION ANALYSIS (Discover what makes your business worth choosing.)
90. I WILL GET BACK TO YOU
91. ARE YOU A VENDOR OR AN EXPERT? [s]
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