Verbal Brand Identity Setup
Before any business can capture attention or build loyalty, it needs a clear and compelling story — a voice that speaks directly to the people it wants to serve.
Verbal brand identity is the foundation of all your communication. It shapes how your audience perceives you, what they feel when they interact with your brand, and ultimately, why they choose you over competitors.
Without a solid verbal identity, your message gets lost in noise, and your brand risks being misunderstood or overlooked.
That’s why this is the first critical step for any startup: defining who you are in words, building a consistent tone, and creating a story that inspires trust and connection.
SERVICE STEPS
Here’s what typically forms the core of this service:
- Brand Name Creation: A memorable, meaningful name that captures your brand’s spirit.
- Brand Story Development: Crafting your narrative — why you exist, your journey, and the impact you want to make.
- Vision & Mission Statements: Clear declarations that set your long-term direction and daily purpose.
- Brand Persona & Tone of Voice: Defining your brand’s personality and how it speaks — whether formal, playful, authoritative, or relatable.
- Core Values & Guiding Principles: The fundamental beliefs that drive your decisions and shape your culture.
I work with you to articulate your brand’s essence through carefully crafted language — from your name to your mission, values, and the personality that will resonate with your audience.
Testimonials
During the mentorship programme, all of that changed. Cräcky didn’t just guide me, he pulled possibilities out of me. He helped me refine my voice, and birth a brand that is a reflection of me. He has this way of listening that immediately put me at ease. .
Through his deep insight, intentional questions, and uncommon creativity, we created my entire full rebrand and expansion - BizVitae including my personal brand DherbieQuake which still gives me chills when I'm called DherbieQuake.
If you are ready to stop playing small and start showing up as your full, refined, strategic self, I highly recommend working with Cräcky Bröwn.
Dherbie Quake
Founder, BizVitaeHis very first response set the tone, “Thank you for reaching out and asking for help, I’m glad you took the first step.” That warm welcome instantly allowed me to open up and relate with him freely.
What I love the most is how he walked with me through every step of the process. He guided me, patiently and clearly, until I could see and own my verbal identity.
Today, I’m so glad to say that I now have a verbal identity, and it’s all thanks to Capita supportive approach and expertise.
